The Evaluation Logic Model

The evaluation logic model reflects a systems view of behavior: drinking-related norms and behaviors result from interactions between individuals and their environments over time and space. Changing norms and behaviors means changing environments and other factors.

The Logic Model is based on 3 principles:

1. Environmental factors play a role in promoting frequent, heavy and problem drinking.
   
   Important alcohol-related environmental factors:
   • Federal, state, local and institutional policies
   • Availability, including outlet density
   • Marketing practices
   • Advertising
   • Prevention programming

   Important college factors:

   • Student demographics
   • Standards of academic practice & rigor
   • Housing
   • Social capital
   • Recreational and social activities available to students
   
   

2. Coalitions may be effective and appropriate tools for changing environments.

   Coalitions may be suitable entities for undertaking environmental change around alcohol consumption and related harms in college because:

   • Frequent/heavy drinking among college students is enduring and is a consequence of larger social factors.
   • No single solution may be adequate.
   • Responsibility for reducing consumption and harms may cross institutional sectors (e.g., health care, education, police, business), all of which are invested in defining the problem and defining solutions.
   • Placing controls on consumption and supply is difficult and may require community dialogue and clarification of community values.
   
   

3. Comprehensive program efforts that include environmental change will likely produce a sequence of specific, interrelated outcomes.

   Sustained change of alcohol-related beliefs and behaviors are expected when inducements, reinforcements, and opportunities to drink excessively are reduced, and when consequences for high-risk drinking are made widely known and enforced.

Anticipated outcomes of AMOD:
The implementation of comprehensive programs through AMOD is expected to produce:

• Increases in levels of alcohol related policies and prevention practices.

  Campus:	Community:
  policy change programs policy implementation media campaigns policy enforcement	policy change practice change policy implementation policy enforcement change in marketing and promotion price

• Altered norms about drinking, perceptions of alcohol accessibility and availability, and consequences of misuse.

  Campus:	Community:
  less availability increase negative norms	less availability

• Less consumption and fewer harms.

  Campus:	Community:
  decrease binge drinking decrease harm indicators	decrease binge drinking decrease harm indicators