Yearly Archives: 2012

An Ad Council Oral Health Multimedia Campaign Aims to Get Kids Brushing

August 14, 2012 — The New York Times: “The Advertising Council wants to encourage children to brush their teeth — by giving them something to watch while they do it…part of a new multimedia public service campaign to promote oral health among children…directed primarily at parents and caregivers in low-income families….Jay A. Winsten, director of the Center for Health Communication at the Harvard School of Public Health, said…’We can no longer afford the luxury of creating a series of disconnected campaigns….What’s really needed is a unified campaign about raising healthy children.’”
Read The New York Times article by Jane L. Levere

Social Media Campaign Could Help Stop Teen Drivers from Texting

June 8, 2012 Boston Globe: “Public health campaigns that pinpointed other troubling behaviors, such as teen smoking and drunken driving, have successfully driven down rates over the past decade…One blueprint that may prove effective is the 1988 nationwide campaign designed by Harvard School of Public Health associate dean Jay A. Winsten for attacking drunken driving…Winsten said social media, including Facebook and Twitter, could be helpful in mounting a campaign against texting while driving.”
Read The Boston Globe article by Kay Lazar