One for the Road

March 30, 2013 — This Day, Nigeria: “As a practical and ethical matter, a designated driver is a person who abstains from alcohol on a social occasion in order to drive his or her companions home safely as an alternative to driving under the influence….This concept was imported to the United States…through the Harvard Alcohol Project, an initiative by the Harvard School of Public Health’s Center for Health Communication, led by Jay Winsten…the campaign popularized the concept through public service announcements, as well as the encouragement of drunk driving prevention messages and designated driver references in popular television programs….Now that we are on the path to realize the Accra declaration of 2015 and United Nations decade of action on road safety in 2020, the essence of this detour is to bring to the front burner, the need for improved but collective efforts towards an all inclusive advocacy and consolidated funding on the designated driver campaign in Nigeria.”
Read This Day, Nigeria Op/Ed by Jonas Agwu