Stopping Distracted Driving: What Will It Take?

In 2011, 3,331 people lost their lives and 387,000 suffered injuries in crashes involving a distracted driver…However, notwithstanding the sharp increase in awareness of the problem that has been achieved in recent years, studies suggest that we’re not yet making a significant dent in changing drivers’ behavior. Which raises the obvious question, why not? And, what will it take to turn this problem around? Moreover, why did another campaign — the designated-driver campaign against drunk driving — succeed? And what’s different about the distracted-driving problem?
Jay Winsten, Center for Health Communication at the Harvard Chan School, op-ed published November 1, 2013 in The Huffington Post
Read The Huffington Post Op/Ed

This piece kicked-off the “Road To Nowhere” month-long series produced by The Huffington Post and Harvard T.H. Chan School of Public Health’s Center for Health Communication to draw attention to the dangers of texting while driving and asked: How We Can Begin To Curb The Distracted Driving Epidemic?