About the Initiative
The Harvard School of Public Health—MetLife Foundation Initiative on Retirement and Civic Engagement has launched a national media campaign using news coverage, advertising, and prime-time entertainment programming to promote healthy aging, reshape cultural attitudes toward the older years, and encourage Boomers to volunteer their time, skills, and experience to help strengthen communities.
The campaign is an outgrowth of a major report published by the Initiative in June 2004:
Reinventing
Aging: Baby Boomers and Civic Engagement
Read
the Report
Report
Highlights
Learn more about the Initiative.
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Who
Are You Calling Old?
Millions of Baby Boomers are approaching their early 60s with unprecedented good health, energy and expectations for longevity. Suddenly, traditional phrases like "senior citizen," "old," or "retired" seem outdated.
PARADE Readers Say:
“Stop Stigmatizing Older People!”
Harvard School of Public Health, MetLife Foundation, and PARADE Magazine Invited the Public to Suggest New Language to Reflect Changing Societal Attitudes Toward Aging |
| Boston, MA, March 17, 2006—Ban the term “elderly” when referring to older adults; the term is profoundly demeaning and stigmatizing. That’s the strongly held view of many PARADE readers who submitted their ideas for new language to describe the stage of life between 60 and 80. PARADE partnered with the Harvard School of Public Health and MetLife Foundation to invite readers to suggest new language that better reflects society’s changing attitudes toward aging as the Baby Boomer Generation marks its 60th birthday this year. The March 19 PARADE presents a two-page report on ideas submitted by 4,000 readers. |
PARADE, March 19, 2006 |
Read the entire press release |
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| The Harvard School of Public Health-MetLife Foundation Initiative has released three public service announcements encouraging boomers to "share what you know" by volunteering as mentors to at-risk youth. The ads feature former President Bill Clinton, music impresario Quincy Jones, and former Senator John Glenn. |
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