LookOut for new campaign: ‘Many drivers have highly inflated beliefs about their own skills at multitasking. And each time they drive while distracted and get away with it, their confidence only grows.’ — Jay Winsten (Q&A interview)
July 2, 2019 — The Harvard Gazette: “[The Harvard T.H. Chan School of Public Health’s] Center for Health Communication is planning to tackle a major cause: distracted driving. The center is joining forces with a Hollywood animation studio and a New York ad firm to develop a campaign aimed at raising awareness of the need for drivers to remain focused, a problem that has proved resistant to efforts by legislatures, federal and state agencies, insurance companies, carmakers, nonprofits, and others…[The Harvard Gazette] spoke to Jay Winsten … Continue reading
