Recent Publications
Rosenthal MB, Berndt ER, Frank RG, Donohue JM, and Epstein AM. Promotion of Prescription Drugs to Consumers, New England Journal of Medicine, 346(7):498-505, Feb. 2002.
Mello M, Rosenthal MB, and Neumann PJ. Direct-to-Consumer Advertising and Shared Liability for Pharmaceutical Manufacturers, JAMA, 289(4): 477-81, Jan. 22, 2003.
Rosenthal MB, Fernandopulle R, Song HR, and Landon BE. Paying for Quality: Providers’ Incentives for Quality Improvement, Health Affairs, 23(2):127-41, March-April, 2004.
Rosenthal MB, Hsuan C. and Milstein A. Awakening Consumer Stewardship of Health Benefits: Prevalence and Differentiation of New Health Plan Models. Health Services Research, 39(4): 1055-1070, August 2004.
Donohue JM, Berndt ER, Rosenthal MB, Epstein AM, and Frank RG. Effects of Pharmaceutical Promotion on Adherence to Guideline Treatment of Depression. Medical Care, 42(12):1176-85, December 2004.
Rosenthal MB. Doughnut-hole Economics. Health Affairs, 23(6):129-35, November-December, 2004.
Rosenthal MB, Frank RG, Li Z, and Epstein AM. From Concept to Practice: Early Experience with Pay-for-Performance. JAMA, 294(14): 1788-93, October 12, 2005.
Rosenthal MB, Hsuan C. and Milstein A. A Report Card on the Freshman Class of Consumer-directed Health Plans. Health Affairs, 24(6):1592-1600, November-December, 2005.
Rosenthal MB, Landon BE, Normand S-LT, Frank RG, Epstein AM. Pay for performance in commercial HMOs. New England Journal of Medicine. November 2, 2006;355(18):1895-1902.
Mehrotra A, Epstein AM, Rosenthal MB. Do Integrated Medical Groups Provide Higher Quality Care than IPAs? Annals of Internal Medicine, 145:826-33, December 5, 2006.
Donohue JM, Cevasco M, Rosenthal MB. A Decade of Broadcast Advertising of Prescription Drugs. New England Journal of Medicine, 357(7):673-81, August 16, 2007.
Rosenthal MB, Landon BE, Song HR, Howitt K, Epstein AM. Climbing Up the Pay-for-performance Learning Curve: Where Are the Early Adopters Now? Health Affairs 2007 Nov-Dec;26(6):1674-82.
Rosenthal MB, Landon BE, Normand S-LT, Frank RG, Ahmad TS, Epstein AM. Employers' Use of Value-Based Purchasing Strategies. Journal of the American Medical Association 298(19):2281-8, November 21, 2007.
Rosenthal MB, Landrum MB, Meara E, Huskamp HA, Conti RM, Keating NL. Using Performance Data to Identify Preferred Hospitals. Health Services Research 42(6, Part I):2109-2119, December 2007.
Timbie JW, Newhouse JP, Rosenthal MB, S-LT Normand. A cost-effectiveness framework for profiling the value of hospital care. Medical Decision Making 2008 May-Jun;28(3):419-34.
Meara E, Rosenthal MB, Sinaiko A, Baicker K. State and Federal Approaches to Health Reform: What Works for the Working Poor? Forum for Health Economics and Policy July 2008.
Mello MM,
Rosenthal MB. Wellness Programs and “Lifestyle Discrimination”- The Legal
Limits. New England Journal of
Medicine 359(2):192-9, July 10, 2008.
Rosenthal MB. Beyond Pay for Performance: Emerging Models of Provider-Payment Reform. New England Journal of Medicine, 359(12):1197-1200, September 18, 2008.