Publications
Selected publications
Walsh, Rudd, Moeykens, Mahoney [1993]. Social Marketing for Public Health. Health Affairs 12(2): 104-119.
Rudd, Comings [1994]. Learner Developed Materials: An Empowering Product, Health Education Quarterly, 21(3):33-47.
Rudd, Allender, et al. [1994]. Assessing Needs and Monitoring Programs: HIV- Related Education for Health Care Professionals, AIDS Education and Prevention, 6(4): 283-96.
Roter, Rudd, Comings [1998]. Patient Literacy: A Barrier to Quality Care, Journal of General Internal Medicine 13-(12):850-851.
Rudd, Goldberg, Dietz. [1999]. A Five Staged Model for Sustaining a Community Campaign. Journal of Health Communications, 4:37-48.
Goldberg, Rudd, Dietz [1999]. Using Three Data Sources and Methods to Shape a Nutritional Campaign. Journal of the American Dietetic Association 99(6):717-722.
Rudd, Moeykens, Colton [1999]. Health and Literacy: a review of the medical and Public health literature, chapter in Comings, Smith, Garner (eds), Annual Review of Adult Learning and Literacy. SF: Josey-Bass.
Roter, Margalit, Rudd [2001]. Current perspectives on patient education in the US. Patient Education and Counseling 1472: 1-8.
Rudd [2003]. Objective 11-2 Improvement of Health Literacy in Communicating Health: Priorities and Strategies for Progress. Washington DC: USDHHS, Office of Disease Prevention and Health Promotion.
Rudd, Comings, Hyde [2003]. Leave no one behind: improving health and risk communication through attention to literacy. Journal of Health Communication. Volume 8, supplement 1. pp104-115.
Rudd, Colton, Das, DeJong and Hyde [2003]. Mutual Exchanges Support Academic and Community Collaboration. Public Health Reports, 118: 80-82. Rudd, Zobel, Fanta, Surkan, Rodriguez-Louis, Valderrama, Daltroy. [2003]. Asthma in plain language. Health Promotion Practice, 8 (3):334-340.
Rudd, Kaphingst, Colton, Gregoire, Hyde. [2004]. Rewriting public health information in plain language. J Health Commun; 9:195-206.
Kaphingst, Rudd, DeJong, Daltroy [2004]. Literacy demands of product information intended to supplement television direct-to-consumer prescription drug advertisements. Patient Educ Counsel.
Rudd, Kirsch, Yamamoto [2004]. Literacy and Health In America. Princeton NJ: Educational Testing Services.
Committee on Health Literacy [2004].Health Literacy: a prescription to end confusion. Institute of Medicine. Washington DC: National Academies of Science.
Kaphingst, DeJong, Rudd, Daltroy [2005]. A content analysis of direct-to-consumer (DTC) television prescription drug advertisements. J Health Comm in press.