The Health Communication Concentration

The Health Communication Concentration (HCC) is a concentration housed within the Department of Social and Behavioral Sciences. HCC prepares students who are interested in health communication to apply rigorous, theory-based research and methods to health and risk communication and to apply and evaluate health communication technologies.

Through coursework and practical experience, HCC provides a rich mix of conceptual, analytical, and applied competencies to understand the role of mass media institutions in public health, to be a critical consumer of health communication literature, and to obtain skills in using communication to promote public health policy and practice.

What students gain from the Health Communication Concentration:

• The theoretical, methodological, and practical background to communicate effectively with the public, the press, and policymakers on classic and emerging public health issues.

• An understanding of how knowledge, cultural norms, beliefs, and attitudes learned from communications influence health behaviors.

• An understanding of the role of communication in health policies, advocacy, and community mobilization in addressing health conditions.