JOURNAL ARTICLES (selected)
Finnegan JR, Viswanath K, Hannan P, Weisbrod R, Jacobs DR. Message discrimination: A study of its use in a campaign research project. Communication Research, 1989; 16, 770-792.
Viswanath K, Finnegan JR, Hannan PJ, Luepker RV. Health and knowledge gaps: Some lessons from the Minnesota Heart Health Program. American Behavioral Scientist, 1991; 34, 712-726.
Finnegan JR, Viswanath K, Kahn E, Hannan P. Exposure to the sources of heart disease prevention information: Community type and social group differences. Journalism Quarterly 1993; 70: 3, 569-584.
Viswanath K, Kahn E, Finnegan JR, Hertog J, Potter J. Motivation and the "Knowledge Gap": Effects of a campaign to reduce diet-related cancer risk. Communication Research 1993; 20, 546-563.
Viswanath K, Kosicki GM, Fredin E, Park E. Community Ties, Community-Boundedness and Local Public Affairs Knowledge Gaps. Communication Research. 2000; 27: 1, 27-50.
Randolph W, Moser R, Viswanath K. Connecting the dots between social capital and public health outcomes: The role of communication and community pluralism. American Journal of Public Health. Revised and Resubmitted.
Demers D, Viswanath K. (Eds.). Mass Media, Social Control and Social Change: A Macrosocial Perspective, Ames, IA: Iowa State University Press. 1999.
BOOK CHAPTERS (selected)
Viswanath K, Finnegan JR. The Knowledge Gap Hypothesis: Twenty Five Years Later. In B. Burleson (Ed.), Communication Yearbook 19, Thousand Oaks: Sage Publications. 1996, 187-227.
Viswanath K, Finnegan JR. Community Health Campaigns and Secular Trends: Insights from the Minnesota Heart Health Program and Community Trials in Heart Disease Prevention. R. Hornik (Ed.), Public Health Communication: Evidence for Behavior Change. New York: Lawrence Erlbaum, 2002; 289-312.
Whitney R, Viswanath, K. Lessons from mass media public health campaigns. Annual Review of Public Health. (2004).