News at HSPHSurvey results from 123,768 women and 74,068 men in India found that monthly movie-going was associated with increased smoking among both sexes and increased tobacco chewing among men. Daily television and radio users were more likely to chew tobacco, while women who read a daily newspaper were less likely to chew tobacco. HSPH Associate Professor Kasisomayajula Viswanath was first author of the paper, published online June 29, 2010, in PLOS One. HSPH Prof. Glorian Sorensen was a co-author.
More information:
"Hollywood Smoke-Out," Harvard Public Health Review, Spring/Summer 2007
Podcast: The role of the media in promoting and reducing tobacco use
