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April 4, 2003
HCCP Lends Expertise to US Cancer Prevention Report

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Graham Colditz
Researchers at the Harvard Center for Cancer Prevention (HCCP) have looked long and hard at the role of lifestyle factors in cancer risk. Not only do these behaviors exert a major impact on cancer incidence and mortality, but they also represent one of the most viable targets for dramatic reductions in the burden of the nation’s second leading killer.

When the Institute of Medicine (IOM) of the National Academy of Sciences sought expertise in this area for a larger report on the future of cancer prevention, it turned to HCCP. The IOM’s National Cancer Policy Board, which oversaw the study, contracted with Graham Colditz, professor in the Department of Epidemiology and director of education at HCCP. The request was to summarize the current epidemiological evidence linking five lifestyle risk factors to cancer incidence: tobacco use, physical inactivity, overweight and obesity, poor diet, and alcohol use.

On March 10, the IOM published "Fulfilling the Potential of Cancer Prevention and Early Detection," available online at http://www.iom.edu under "Recent Reports." The report calls for stepped-up efforts, coordinated by the US Department of Health and Human Services, to modify across the American population lifestyle factors that strongly influence not only the risk of cancer but also of other major health problems, including heart disease, diabetes, and osteoporosis. The epidemic of obesity, unhealthy diet, and physical inactivity is a special concern, with the report noting that obese individuals have a 33 percent increased risk of cancer.

Communicating information on reducing cancer risks to the public is essential if people are to make significant changes in health behaviors, says the report. This is an area in which HCCP has extensive experience, including creating the popular ‘Your Cancer Risk’ web site. But the report also acknowledges the many barriers to achieving population-wide changes in health behaviors. Among the report’s recommendations is that Congress fund the Centers for Disease Control and Prevention to help states develop community-based interventions.

Both HCCP and the IOM report authors recognize the need "to act on what we know rather than merely doing more research on the effectiveness of prevention strategies," said Colditz, who works with HCCP head and HSPH professor David Hunter to get cancer research results to the public. The report calls for "setting a blueprint to move prevention higher up on the agenda" in the health services system across the country, Colditz added.

In practice, the report’s authors say, health care providers can do more to boost quit rates among their smoking patients; health plans can improve the use of early detection tests by covering their costs and having systems in place to remind physicians and patients about them; communities can enact policies to curb exposure to secondhand smoke, limit access to tobacco products by teenagers, and create safe places for physical activity.

"One thing that's new here is the strong emphasis on obesity and dietary factors," said Nancy Mueller, professor in the Department of Epidemiology, who served on a sub-committee of the National Cancer Policy Board that monitored the report. HCCP was chosen to contribute to the report because Colditz and his colleagues are among a small number of scientists who could carry out this kind of analysis, said Mueller. "We've moved beyond thinking in terms of individual nutrients to the balance of what you eat and the energy you expend and the importance of a healthy diet rich in fruits and vegetables."

In the past, many projections of the magnitude of cancer risk reduction through behavior change have proven overly optimistic. The National Cancer Institute set a goal of reducing cancer deaths by 50 percent between 1980 and 2000, only to see mortality rates increase through the 1980s, peaking between 1990 and 1992. Since then, however, the mortality rate has declined slightly, down 7 percent from 1980 to 1997.

Colditz, who said that in theory about half of cancer is preventable, cites a more conservative projection–cancer incidence could be reduced by 13 percent and mortality by 21 percent compared to 1990 baseline rates by 2015.

HCCP members Hank Dart, Catherine Tomeo Ryan, Laurie Fisher, Geetanjali Datta, and Beverly Rockhill served as consultants to the IOM report. Rockhill is no longer with HCCP.

--Richard Saltus


Power of the Media? ‘Your Cancer Risk’ Web Site Experiences Dramatic Spike in Number of Visitors

Your Cancer Risk, an interactive site that helps people estimate their risks for getting certain kinds of cancers and offers advice on how to reduce risks, received a remarkable swell of traffic one recent Monday. The web site, http://www.yourcancerrisk.harvard.edu/, is maintained by the Harvard Center for Cancer Prevention (HCCP).

On March 10, the web site received 722,911 hits and 9,565 visits, compared to 19,979 hits and 512 visitors the day before. According to HCCP’s 2002-2003 Yearly Report about the web site, as of January 2003, the site averages 92,454 hits and 1,193 visitor sessions per day.

The cause of the dramatic spike is being looked into, but a clue may exist in the fact that more people found their way to ‘Your Cancer Risk’ via the Yahoo! News web site than through any other means during the week of March 9. Staff at HCCP are investigating if a news piece on the Yahoo site may have sparked the increased traffic.


 
Harvard Public Health NOW is published biweekly by the
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Editor and Layout: Christina Roache
Contributing Writers: Robin Herman, Tom Reynolds, Richard Saltus
Calendar Editor: Melitta King
Photos Credits: Suzanne Camarata, Liza Green, Christina Roache


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