![]() |
![]() |
![]() |
![]() |
|
![]() |
"It was the biggest media barrage yet of our schools researchers, and we hope to see more of it in the future," said Kevin Myron, assistant director of the Office of Communications at HSPH. "My pager was going off continually with calls from the media." The coverage was sparked by the publication of two papers in the August 1 issue of the Journal of the American Medical Association (JAMA): "Dating Violence Against Adolescent Girls and Associated Substance Use, Unhealthy Weight Control, Sexual Risk Behavior, Pregnancy, and Suicidality" and "Violence in E-Rated Video Games."
In the first two weeks following publication of the papers, Myron tracked appearances of the studies in more than three dozen major media outlets. On the morning of the papers publication, Thompson appeared on CBSs "The Early Show" and Haninger spoke on the "Today" show. Diane Sawyer of "Good Morning America" interviewed Silverman. The New York Times picked up both studies, placing Silvermans on its front page and Thompsons in its "Health and Fitness" section. The wire services Associated Press and Reuters and CNN also reported on the studies. US News & World Report and affiliates of National Public Radio interviewed both researchers; NPRs "Morning Edition" featured Silvermans paper. Local television stations in the US and Canada ran parts of a video news release of Thompsons paper made by JAMAs Dr. Barry Kaufman. And the coverage has not ended. Silverman is quoted in this weeks Time magazine in an article entitled, "When Dating is Dangerous." Thompson, a veteran of media coverage who teaches risk communication at the school, has released four papers in the past two years that have attracted news outlets. She said she was prepared for the latest onslaught, making a list of the key points that she and Haninger would emphasize and providing highlights of the study on a web site. She said it is important to understand the level of detail the reporter wants and make explanations easily understood. Thompson believes that working with the media is worth the drain on her schedule. "Getting public health messages out into the press is the key to reaching the public and putting our research into practice," she said. "If what we do never gets beyond the walls of the school, the work is not as powerful." Silverman did not fully anticipate the tremendous attention his paper received. He spoke to so many reporters on July 31 that by the end of the day, he had lost his voice, hours before he was to appear on "Good Morning America." Despite the intense demand of the media, Silverman saw the experience as a positive one. "Part of the mission of public health is to use our work to affect changes in public opinion or public policy," said Silverman. "In the United States in particular, the media can be a powerful agent of change." Silverman and Thompson were not the only HSPH faculty members who have caught the attention of the media recently. The day before Silverman and Thompson appeared on the network news programs, Nutrition Department Chair Walter Willett was on the "Today" show talking about his new book. Andrew Spielman, professor of tropical public health in the Department of Immunology and Infectious Diseases, has also been popping up frequently in the news with a new book, Mosquito: A Natural History of Mans Most Persistent and Deadly Foe. Harvard Public Health NOW is published biweekly by the Office of Communications Harvard School of Public Health 665 Huntington Ave., SPH 1-1204 Boston, Massachusetts 02115 617-432-6052 Editor and Layout: Christina Roache Photos Credits: Richard Chase, Christina Roache, Trina Weekes, USDA and the US Department of Health and Human Services, Simon and Schuster Archived Issues || HSPH Home Copyright, 2007, President and Fellows of Harvard College |