Today, Mayor Menino announced a partnership with Shaw’s & Star Market, Stop & Shop, and Dudley Square’s Tropical Foods to rollout the “Rethink Your Drink” Campaign. Through a color-coded labeling system, the 15-store effort aims to help raise awareness about the negative health impacts of consuming too many sugar-sweetened beverages. The Harvard Prevention Research Center (HPRC) and The Boston Public Health Commission (BPHC) will evaluate whether the effort will change consumer behavior and result in healthier shopping habits.
See the announcement for more information and details about the campaign.
Tax on Sugary Drinks, Limits on Marketing to Children Among Cost-effective Strategies
For immediate release: Thursday, August 25, 2011, 6:30 PM ET
Boston, MA – The global obesity epidemic has been escalating for three to four decades, yet long-term prevention efforts have barely begun and are inadequate, according to a new paper from international public health experts published in the August 25, 2011 edition of the journal The Lancet. The authors call on governments around the world to launch a coordinated effort to monitor, prevent, and control obesity, and the long-term health, social and economic costs associated with it.
Following school district policy change, students drank fewer sodas, sports drinks and fruit drinks
For immediate release: Tuesday, August 9, 2011
Boston, MA – Two years after Boston schools prohibited the sale of sugar-sweetened beverages like sodas and sports drinks, local high school students were consuming significantly fewer sugary drinks, according to a new study published in Preventing Chronic Disease.