Imagine this: You’re watching a blockbuster film, and you—along with millions of other parents and children—admire the best-of-class electric motorcycle a superhero is given to fight crime.

Suddenly you’re not only aware that there are such things as electric motorcycles, but also that they are fast, powerful, and super cool. We were pleased to see this scene in Incredibles 2, and it’s our mission to see climate-related imagery pervasive in all media. 

A powerful collaboration between Harvard Chan C-CHANGE and the Environmental Media Association (EMA) focuses on integrating climate themes into movies, TV series, shareable content, and other media so that climate challenges and solutions become part of everyday conversations. The more audiences learn and talk about climate change, the more they are empowered to take action and protect their future. 

Together we aim to educate the Hollywood community to help show runners, producers, writers, and influencers integrate action-oriented climate imagery and messaging into productions. EMA brings deep and vast connections throughout the industry and we bring science and proven success with adapting messaging to Hollywood audiences. 

We’re focused on providing:

    • Short workshops
    • Focus groups 
    • Tip sheets and case studies 
    • Consultations with executives at studios, agencies, and writers rooms
    • Developing quick facts for social content and further distribution
    • Brainstorming sessions with writers, show runners, actors, and influencers 
    • Ongoing counsel for projects in production
    • Panel discussions about timely health issues at industry events
Eric Christian Olsen photo

Reel Science: Actors Asking Experts

“Reel Science: Actors Asking Experts” connects celebrities and scientists for candid and informative conversations on climate change and public health topics.

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Environmental Media Association Honors

Our former Board Chair Gina McCarthy delivered the keynote at EMA Honors 2019. She called upon the entertainment community to be a driving force in changing the conversation around climate change.

Check out more behind-the-scenes photos

Gina McCarthy and Jane Fonda

An Evening with Jane Fonda

Our former Board Chair Gina McCarthy hosted an in-depth climate conversation with Jane Fonda in front of a live audience of nearly 1000 Fonda fans at Medford’s Chevalier Theater.

Gina McCarthy on stage

Healthy People, Healthy Planet

Our former Board Chair Gina McCarthy presented on a panel called “Healthy People, Healthy Planet” with actress Wendy Malick and Dr. Jay Lemery at the 2019 EMA Impact Summit.

Check out Gina's conversation with Dr. Lemery