Amanda Yarnell

Lessons learned: What makes vaccine messages persuasive

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter. Vaccine hesitancy threatened public health’s response to the COVID-19 pandemic. Scientists at the University of Maryland recently reviewed 47 randomized controlled trials to determine how COVID-19 … Continue reading “Lessons learned: What makes vaccine messages persuasive”

New Harvard Chan School course: Practical communication strategies and tactics for influencing a healthier world

This fall, the Center for Health Communication at Harvard Chan School is launching a new 2.5-credit course called SBS 285 | Practical Communication Strategies and Tactics for Influencing a Healthier World. It will be taught by Andy Burness, founder and CEO of Burness, a mission-driven global communications firm. We caught up with Burness to find … Continue reading “New Harvard Chan School course: Practical communication strategies and tactics for influencing a healthier world”