Center for Health Communication

In the News

eCigarette vaping and the new streams of influence in mass media ripe for a ‘renewed effort to enlist the entertainment industry’s help’

September-October 2019 — Harvard Magazine: “For tobacco companies, the young represent the next generation of smokers. Public-health advocates like Barry Bloom and Jay Winsten, on the other hand, know that attitudes shaped as early as elementary school will ultimately affect how many youngsters will die prematurely from smoking, the leading cause of preventable death in the United States…Now Bloom…together with Winsten…are raising the alarm over a disturbing confluence of new enticements to smoking that target the nation’s most vulnerable cohort. The latest contests are being waged in movies and video games, on social media, and even … Continue reading

LookOut for new campaign: ‘Many drivers have highly inflated beliefs about their own skills at multitasking. And each time they drive while distracted and get away with it, their confidence only grows.’ — Jay Winsten (Q&A interview)

July 2, 2019 — The Harvard Gazette: “[The Harvard T.H. Chan School of Public Health’s] Center for Health Communication is planning to tackle a major cause: distracted driving. The center is joining forces with a Hollywood animation studio and a New York ad firm to develop a campaign aimed at raising awareness of the need for drivers to remain focused, a problem that has proved resistant to efforts by legislatures, federal and state agencies, insurance companies, carmakers, nonprofits, and others…[The Harvard Gazette] spoke to Jay Winsten … Continue reading