Distracted Driving is a known killer, but it is not yet a social taboo to the extent that Drink-Driving has become with the advent of the Designated Driver as a social norm.
The Distracted Driving Project is sponsored by the Center for Health Communication
The Center has pioneered the development of health communication campaigns, starting over 30 years ago when it launched the U.S. Designated Driver Campaign in collaboration with Hollywood studios and TV networks. As mentioned in The New York Times, the Center is developing a U.S. campaign to prevent injuries and fatalities resulting from distracted driving.
In this latest initiative, the Center is working with state and Federal officials to develop the next generation of public awareness messaging to prevent injuries and fatalities caused by “distracted driving.” As part of this and its overall mission, the Center seeks to provide a curated resource with the current distracted driving-related news and journalism from the U.S., Canada, Australia, and the U.K.