Campaign set at challenge to effect behavior-change behind the wheel and create stigma around distracted driving

Reeling in rising distracted driving deaths
The Harvard Gazette, July 2, 2019

Thirteen pedestrians struck and killed each day in US over decade through 2017 — nearly 50,000: Report

Florida Is The Most Dangerous State For Pedestrians In The U.S., Report Finds
“Here & Now,” WBUR and NPR, January 31, 2019