Investing in Prevention: How a statewide sugary drink tax in California could improve health and promote health equity
June 16 @ 2:00 pm - 3:00 pm
In this web forum panel, key leaders in the field will discuss how cost-effectiveness analysis can be a useful decision-making tool to prioritize strategies that promote healthy eating, active living, and health equity.
We’ll hear findings from a Childhood Obesity Intervention Cost-Effectiveness Study (CHOICES) Project partnership with the California Department of Public Health in which they evaluated the projected health and cost impacts of an excise tax on sugary drinks in California. We’ll also discuss the evidence around sugary drink taxes and how this could be a cost-saving strategy to reduce consumption, obesity and associated chronic disease, reduce racial/ethnic disparities, and improve health equity. Finally, panelists will share how cost-effectiveness analysis can be used as a decision-making tool when prioritizing efforts to promote healthy eating, active living, and health equity.
This forum is hosted by the CHOICES Project at the Harvard T.H. Chan School of Public Health. This session is intended to provide information for people whose work focuses on advancing obesity prevention, healthy eating, and active living.
Marcus Plescia, Chief Medical Officer, Association of State and Territorial Health Officials
Maria Ochoa, Assistant Deputy Director, California Department of Public Health
Jessie Gouck, Senior Program Specialist, California Department of Public Health
Kristine Madsen, Associate Professor, University of California Berkeley School of Public Health; Faculty Director, Berkeley Food Institute
Jim Krieger, Executive Director, Healthy Food America; Clinical Professor of Medicine and Health Services, University of Washington