Mesfin Bekalu, PhD

Mesfin Bekalu’s research interests are centered on health communication, with a specific focus on investigating the intended and unintended effects of media and messages on health-related attitudes, beliefs, and behaviors. This research involves studying the effects of campaign materials designed and produced for strategic communication purposes and delivered through different media (print, broadcast, and the internet), as well as the unintended harmful and/or beneficial effects of media and messages on health-related outcomes in secular communication contexts. Over the past couple of years, his research has focused on investigating the link between social media use behavior and well-being. Dr. Bekalu earned a PhD in social sciences from the University of Leuven in Belgium.