Screen Time & Marketing

School children (ages 6 to 9) inside school bus huddled around girl playing with digital tablet.Screen time – time spent watching TV, using a tablet or smartphone, or playing computer or video games – could be spent exercising, reading, doing homework, or spending time with friends and family, instead. TV and internet sites also have tons of advertisements, especially for junk food. Kids who often watch more than four hours of TV per day are more likely to be overweight. Strategies to replace screen time activities with more active play are critical ways to help kids reduce their time spent in front of a screen.