IQOS print magazine advertising characteristics and reach before and after FDA authorisation as a modified risk tobacco product.
Ganz O, Strasser AA, Giovenco DP, Audrain-McGovern J, Cappella JN, Safi Z, Tan ASL, Talbot EM, Delnevo CD.
Tob Control. 2023 Mar 23. PMID: 36958825