Stella Lee

Research Fellow

Department of Social and Behavioral Sciences


Dr. Stella (Juhyun) Lee is a postdoctoral research fellow funded through the Cancer Prevention Fellowship from the National Cancer Institute. Dr. Lee’s research focuses on designing persuasive messages that can effectively change health-related intentions and behavior, and messages that can promote social influence in the context of tobacco prevention/cessation. For example, she led a project that aimed to validate a theory-based approach to choosing promising message topics for tobacco prevention campaigns. Her doctoral dissertation explored how certain message design features can increase or decrease the likelihood of anti-smoking message arguments to be propagated to a broader audience. Her current work involves assessing the impact of exposure to misleading e-cigarette and cigarette package labels on attitudes and intentions towards tobacco products and the impact of viewing tobacco industry corrective statements on smokers’ intention to quit smoking.


PhD (2017) Communication, Annenberg School for Communication, University of Pennsylvania

MA (2014) Communication, Annenberg School for Communication, University of Pennsylvania

BA (2010) Communication, Department of Communication, Seoul National University

Selected Publications

Curriculum vitae

Lee SJ, Sanders-Jackson A, Tan ASL. Effects of current and enhanced tobacco corrective messages on smokers’ intention to quit smoking and intention to purchase cigarettes. [Published online ahead of print May 2019] Nicotine and Tobacco Research. doi:10.1093/ntr/ntz063

Lee SJ. The role of construal level in message effects research: A review and future directions. [Published online ahead of print December 2018]. Commun Theory. doi:10.1093/ct/qty030

Lee SJ. Testing the replication and extension of why-quit and how-to-quit antismoking health messages. Journal of Health Communication. 2018;0(0):1-9. doi:10.1080/10810730.2018.1493062

Lee SJ, Brennan E, Gibson LA, et al. Predictive validity of an empirical approach for selecting promising message topics: A randomized-controlled study. J Commun. 2016;66(3):433-453. doi:10.1111/jcom.12227.