A call to action (CTA) is a prompt to get your audience to do something specific. In addition to a social media campaign, a CTA is often utilized in blog posts and webpages. A CTA is clear and easy to read. It is user-friendly and motivates your advocates to react or act quickly.
Check out examples of STRIPED’s CTAs below:
Policy action videos on Massachusetts bill An Act protecting children from harmful diet pills and muscle-building supplements. Disseminated by STRIPED on our website and social media in Spring 2020, these videos were designed to educate lawmakers and the community about the dangers of weight-loss and muscle-building supplements and to advance state-level legislation to ban the sale of these products to minors.
