Books

The International Encyclopedia of Communication

The International Encyclopedia of Communication is a 12-volume set that represents the definitive reference work in the field of communication studies. Dr. Viswanath is the editor of the Social and Behavioral Research section.

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Health Behavior and Health Education: Theory, Research, and Practice

Dr. Viswanath co-edited the 5th edition of this classic public health textbook that offers a comprehensive analysis of health behavior theories that are most relevant to health education. Released by Wiley/Jossey-Bass Publisher in the fall of 2015, this edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation. Dr. Viswanath also authored the three chapters that focus on models of interpersonal health behavior, communication theory, and health behavior change.

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The Role of the Media in Promoting and Reducing Tobacco Use

Dr. Viswanath was a senior editor of this federal government report that provided strong evidence that mass media has the power to both encourage and discourage tobacco use among teenagers. The report, released by the National Cancer Institute (NCI) along with leaders from the federal government and the nation’s public health community, is one of the most conclusive on the issue to date. This piece is the 19th monograph of the NCI’s Tobacco Control Monograph Series.

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Mass Media, Social Control, and Social Change: A Macrosocial Perspective

Dr. Viswanath co-edited the first edition of this textbook that explores the role of mass media as agents of social control and change. The book’s 17 chapters include such topics as:

  • The effect of mass media on opinion formation
  • Social control, social change, and the knowledge gap hypothesis
  • Community structure, reporter specialization, and content diversity
  • From aggressive to injury-sensitive traffic crash stories
  • Entertainment-education media strategies for social change
  • The role of the mass media in the regulation of protest groups
  • Journalistic occupational development and discourses of power

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Socioecological Approach to Addressing Tobacco-Related Health Disparities

A Socioecological Approach to Addressing Tobacco-Related Health Disparities

This monograph, produced for the National Cancer Institute, where Dr. K. Vish Viswanath was one of the section editors, examined the current evidence surrounding tobacco-related health disparities (TRHD) across the tobacco use continuum—initiation, secondhand smoke exposure, current use, frequency and intensity, cessation, relapse, morbidity, and mortality—and the implications for future research and implementation of effective strategies.  

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