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The Importance of Getting the Message Right in Your Risk Communication Strategy

Over the past few years, traditional and online news outlets and social media channels have been filled with information about COVID-19—and much of it has been misleading, inaccurate, or incomplete. This has made it challenging for members of the public to make educated decisions about how to protect their own health: from deciding whether to … Continue reading “The Importance of Getting the Message Right in Your Risk Communication Strategy”

How Do You Communicate Uncertainty and Promote Public Health — During COVID-19 and Beyond?

Despite a vast amount of research, there are many aspects of COVID-19 that continue to be perplexing. From the more transmissible variants of the virus to the necessity of mask-wearing after vaccination, the protocols of the pandemic continue to evolve — and inherent uncertainty about the virus will continue. Even when officials delivering information are … Continue reading “How Do You Communicate Uncertainty and Promote Public Health — During COVID-19 and Beyond?”

Developing Public Health Communication Strategies—And Combating Misinformation—During COVID-19

The coronavirus (COVID-19) pandemic continues to spread across the United States and the world. It is an unprecedented time—among other directives, people in affected areas have been asked to limit contact with others except when necessary (also known as social distancing), which has drastically impacted business, education, and daily life. The effects of the virus … Continue reading “Developing Public Health Communication Strategies—And Combating Misinformation—During COVID-19”

Establishing the Truth: Vaccines, Social Media, and the Spread of Misinformation

In June 2019, celebrity Jessica Biel lobbied against a pro-vaccine bill. She received intense backlash almost immediately, and the resulting scrutiny made international headlines. The exchange took place primarily on social media, where those against and those in favor of vaccines clashed—far from the first time such issues were aired loudly and publicly. Vish Viswanath, … Continue reading “Establishing the Truth: Vaccines, Social Media, and the Spread of Misinformation”

The Need for Effective Risk Communication Strategies in Today’s Complex Information Environment

There has been growing awareness in recent years about the risks of serious injuries associated with playing football. But exactly how can organizations best communicate that risk to the people who care about this issue, such as parents of youngsters on little league teams, college football players, and professional athletes? One common element most effective … Continue reading “The Need for Effective Risk Communication Strategies in Today’s Complex Information Environment”

Negotiating and Communicating With Patients

The idea of negotiating with a patient may seem odd, or even off-putting, to physicians and patients alike. But many physicians find they’re using management and leadership skills – such as negotiation and communication techniques – directly with patients, according to Kasisomayajula “Vish” Viswanath, professor of health communication at Harvard T.H. Chan School of Public … Continue reading “Negotiating and Communicating With Patients”