Amidst a high level of public distrust about corporate practices that have historically been blamed for a range of health problems, companies are increasingly advancing a “culture of health” as a way of doing business.
Companies that focus on people’s well-being both inside and outside their walls can have a positive impact on society and boost their business at the same time, according to a December 6, 2018 JAMA Viewpoint article co-authored by Howard Koh of Harvard T.H. Chan School of Public Health. Health-focused efforts such as decreasing environmental pollution, reducing employee stress, making products healthier, and building healthier workplaces can “potentially enhance corporate trust, brand loyalty, and employee engagement, while meeting modern consumers’ rising expectations,” the authors wrote.
Read the JAMA article: Health as a Way of Doing Business
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