HPRC to Evaluate Impact of the “Rethink Your Drink” Campaign

traffic-lightToday, Mayor Menino announced a partnership with Shaw’s & Star Market, Stop & Shop, and Dudley Square’s Tropical Foods to rollout the “Rethink Your Drink” Campaign. Through a color-coded labeling system, the 15-store effort aims to help raise awareness about the negative health impacts of consuming too many sugar-sweetened beverages. The Harvard Prevention Research Center (HPRC) and The Boston Public Health Commission (BPHC)  will evaluate whether the effort will change consumer behavior and result in healthier shopping habits.

See the announcement for more information and details about the campaign.