An Ad Council Oral Health Multimedia Campaign Aims to Get Kids Brushing

August 14, 2012 — The New York Times: “The Advertising Council wants to encourage children to brush their teeth — by giving them something to watch while they do it…part of a new multimedia public service campaign to promote oral health among children…directed primarily at parents and caregivers in low-income families….Jay A. Winsten, director of the Center for Health Communication at the Harvard School of Public Health, said…’We can no longer afford the luxury of creating a series of disconnected campaigns….What’s really needed is a unified campaign about raising healthy children.’”
Read The New York Times article by Jane L. Levere