Lessons learned: A negative headline makes it more likely you’ll click

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter. Two teams—one made up of researchers from social and cognitive psychology, the other from computer science—analyzed a dataset of news consumption data from Upworthy.com. The dataset contained … Continue reading “Lessons learned: A negative headline makes it more likely you’ll click”

Show and tell: My op-ed journey

You’re reading Show and Tell, which highlights communication “wins” from our community. Want more inspiration like this? Subscribe to our Call to Action newsletter. What to see your work here? Tell us about your win.  Who I am: Ahmed Elmoursi, a physician and MPH45 candidate at Harvard Chan School What I created: I recently published an opinion … Continue reading “Show and tell: My op-ed journey”