Lessons learned: Shifting emotions in messages increases behavior change and message-sharing
You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter. Health messages are regularly designed to bring out emotions that motivate people to change their behavior and share the message. However, little attention has been given … Continue reading “Lessons learned: Shifting emotions in messages increases behavior change and message-sharing”
