In the News

Public health messaging for the 21st Century: ‘A leading example of what we don’t know how to do yet relates to covid-19’

[M]any scholars agree that public health officials have been slow to recognize the rapid shifts to hyperlocal messaging and to platforms that attract younger generations. ‘A leading example of what we don’t know how to do yet relates to covid-19,’ said Jay A. Winsten, director of the Frank Stanton Center for Health Communication at the Harvard [T.H. Chan] School of Public Health…’There isn’t a lot of smart thinking yet in terms of design of messaging so that it reflects where young people are coming from and whether or not there are alternative messaging concepts that might resonate in a stronger way,’ he said. Winsten suspended a course…because the cases were derived from the pre-social-media world. ‘No one has really fixed the model of health communications … Continue reading

‘Law enforcement by itself cannot solve the problem, it’s going to require cultural change and that’s why we want to engage the Hollywood community, again.’ — Jay Winsten on “Under the Radar” panel

Massachusetts’ new distracted driving bill takes effect on Sunday, Feb. 23. Drivers will no longer be able to use any hand-held devices while behind the wheel, except for minor exceptions to use navigation tools on their phones. This comes after years of lobbying from advocacy groups and supporters. The new law is a legislative milestone, but the real work to eliminate distracted driving begins now, by getting drivers to change their behavior. That’s the centerpiece of a national public safety campaign headed by Harvard … Continue reading