Lessons learned: Getting mocked hurts your message; self-mocking in response limits damage
Health campaigns on social media receive immediate feedback often in the form of mocking comments and memes. Though mocking is usually done to humiliate the campaign, it can also draw more attention, making it unclear if mocking helps or hurts. A recent study in Health Communication tested how social media users’ feelings, thoughts, and intentions to avoid … Continue reading “Lessons learned: Getting mocked hurts your message; self-mocking in response limits damage”
