Amanda T. Yarnell

Show and tell: What I learned about timing an op-ed pitch

You’re reading Show and Tell, which highlights communication “wins” from our community. Want more inspiration like this? Subscribe to our Call to Action newsletter. What to see your work here? Tell us about your win. Who I am: Anna Shchetinina, a PhD student in Population Health Sciences at the Harvard Chan School. What I created: I recently … Continue reading “Show and tell: What I learned about timing an op-ed pitch”

Lessons learned: A negative headline makes it more likely you’ll click

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter. Two teams—one made up of researchers from social and cognitive psychology, the other from computer science—analyzed a dataset of news consumption data from Upworthy.com. The dataset contained … Continue reading “Lessons learned: A negative headline makes it more likely you’ll click”