In the News

Effecting change from public awareness and entering the lexicon: ‘Sustainability is the biggest challenge in all of these campaigns’

August 8, 2018 — The Washington Post: “The Brady Campaign to Prevent Gun Violence is launching a public education campaign… ‘End Family Fire’…seeks to prevent unintentional deaths by urging gun owners to take steps that would prevent children or guests from accessing firearms… ‘Just like the term designated driver changed perceptions about drinking and driving, the term Family Fire will help create public awareness to change attitudes and actions…[to] play a role in reducing the number of innocent lives lost to gun violence.’ But how does a phrase like designated driver end up in the lexicon? … Continue reading

Google’s well-being tools ‘on the right track, but it’s a small step for mankind.’ Will they cut distraction and help shift social norms?

May 8, 2018 — The Boston Globe: “Jay Winsten, an associate dean at the Harvard [T.H. Chan] School of Public Health, is…skeptical…[He] helped devise the nationwide designated driver campaign that helped reduce deaths caused by drunken driving…But traffic accident deaths have been rising in recent years. Winsten said much of the blame is not to alcohol, but to drivers distracted by their mobile devices. So he’s glad … Continue reading