Lessons learned: Framing health messages on TikTok
You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our Call to Action newsletter. A new study explored how health content on TikTok is commonly framed. The researchers analyzed 400 health videos from TikTok’s EduTok campaign using content coding and … Continue reading “Lessons learned: Framing health messages on TikTok”