After initial focus on ‘unsure’ Americans, Fed’s campaign to build trust in the COVID-19 vaccines’ safety will require trusted influencers at local level to sway more narrowly defined groups
“The federal [government’s] $250 million marketing blitz to build trust in the coronavirus vaccines’ safety…will focus on swaying those who are simply unsure about the new coronavirus inoculations…The administration is right to focus on those who are merely skeptical, said Harvard public health professor Jay Winsten…’You want to go for the low-hanging fruit…Those who are open to vaccination in general, but are currently hesitant about this vaccine,’ said Winsten…[T]he government is running focus groups geared toward finding spokespeople who are respected within different groups…Winsten said the more intensive campaign geared toward smaller groups should focus on finding people who are locally influential … Continue reading
