In 2011, 3,331 people lost their lives and 387,000 suffered injuries in crashes involving a distracted driver…However, notwithstanding the sharp increase in awareness of the problem that has been achieved in recent years, studies suggest that we’re not yet making a significant dent in changing drivers’ behavior. Which raises the obvious question, why not? And, what will it take to turn this problem around? Moreover, why did another campaign — the designated-driver campaign against drunk driving — succeed? And what’s different about the distracted-driving problem?
Jay Winsten, Center for Health Communication at HSPH, op-ed published November 1, 2013 in The Huffington Post
Read The Huffington Post Op/Ed
This piece kicked-off the “Road To Nowhere” month-long series produced by The Huffington Post and HSPH’s Center for Health Communication to draw attention to the dangers of texting while driving and asked: How We Can Begin To Curb The Distracted Driving Epidemic?