Center for Health Communication

Tag: Op/Ed

Developing Media Strategies That Save Lives

Media strategies can have a profound influence on the progress of social movements, and because of the perishable nature of news and trends, activists need to continuously update their messages and strategies. This is especially true in today’s environment, where the media marketplace is highly fragmented and the public’s attention span is measured in 140-character … Continue reading “Developing Media Strategies That Save Lives”

Texting While Driving Law: Letter to the Editor

California’s new ban on using hand-held devices while driving takes only a baby step in the right direction. For a first infraction, the base fine is $20, less than a parking ticket in many towns. And the new law doesn’t prohibit such uses of digital devices as watching videos on dashboard-mounted smartphones. What message does … Continue reading “Texting While Driving Law: Letter to the Editor”