Media strategies can have a profound influence on the progress of social movements, and because of the perishable nature of news and trends, activists need to continuously update their messages and strategies. This is especially true in today’s environment, where the media marketplace is highly fragmented and the public’s attention span is measured in 140-character tweets. The big challenge today is the sustainability of media initiatives to influence policy, norms, and behaviors….
Jay Winsten, Associate Dean and Director of the Center for Health Communication at the Harvard T.H. Chan School of Public Health
Read the Op/Ed published May 5, 2017 in the Stanford Social Innovation Review
Center for Health Communication
