February 7, 2021 — “Weekend Edition,” WBUR — “Among the challenges for public health professionals: getting people to take precautions. Jay Winsten was the architect of the U.S. ‘Designated Driver’ campaign that focused on shifting the culture of drinking and driving — which contributed to a sharp decline in alcohol-related traffic fatalities and injuries. Winsten, now the director of the Initiative on Communication Strategies for Public Health at the Harvard T.H. Chan School of Public Health, says effective public health communication is crucial to get people to change their behavior.”
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