Center for Health Communication

Tag: Commentary

LookOut for new campaign: ‘Many drivers have highly inflated beliefs about their own skills at multitasking. And each time they drive while distracted and get away with it, their confidence only grows.’ — Jay Winsten (Q&A interview)

July 2, 2019 — The Harvard Gazette: “[The Harvard T.H. Chan School of Public Health’s] Center for Health Communication is planning to tackle a major cause: distracted driving. The center is joining forces with a Hollywood animation studio and a New York ad firm to develop a campaign aimed at raising awareness of the need for drivers to remain focused, a problem that has proved resistant to efforts by legislatures, federal and state agencies, insurance companies, carmakers, nonprofits, and others…[The Harvard Gazette] spoke to Jay Winsten … Continue reading

Effecting change from public awareness and entering the lexicon: ‘Sustainability is the biggest challenge in all of these campaigns’

August 8, 2018 — The Washington Post: “The Brady Campaign to Prevent Gun Violence is launching a public education campaign… ‘End Family Fire’…seeks to prevent unintentional deaths by urging gun owners to take steps that would prevent children or guests from accessing firearms… ‘Just like the term designated driver changed perceptions about drinking and driving, the term Family Fire will help create public awareness to change attitudes and actions…[to] play a role in reducing the number of innocent lives lost to gun violence.’ But how does a phrase like designated driver end up in the lexicon? … Continue reading