Effecting change from public awareness and entering the lexicon: ‘Sustainability is the biggest challenge in all of these campaigns’
August 8, 2018 — The Washington Post: “The Brady Campaign to Prevent Gun Violence is launching a public education campaign… ‘End Family Fire’…seeks to prevent unintentional deaths by urging gun owners to take steps that would prevent children or guests from accessing firearms… ‘Just like the term designated driver changed perceptions about drinking and driving, the term Family Fire will help create public awareness to change attitudes and actions…[to] play a role in reducing the number of innocent lives lost to gun violence.’ But how does a phrase like designated driver end up in the lexicon? … Continue reading