LookOut for new campaign: ‘Many drivers have highly inflated beliefs about their own skills at multitasking. And each time they drive while distracted and get away with it, their confidence only grows.’ — Jay Winsten (Q&A interview)

July 2, 2019 — The Harvard Gazette: “[The Harvard T.H. Chan School of Public Health’s] Center for Health Communication is planning to tackle a major cause: distracted driving. The center is joining forces with a Hollywood animation studio and a New York ad firm to develop a campaign aimed at raising awareness of the need for drivers to remain focused, a problem that has proved resistant to efforts by legislatures, federal and state agencies, insurance companies, carmakers, nonprofits, and others…[The Harvard Gazette] spoke to Jay Winsten … Continue reading

The tragic death of a Boston reporter at the hands of a drunk driver spurred the Designated Driver concept in the United States

November 30, 2018 — WBZ-TV (Boston): “We all know the term ‘designated driver,’ it’s part of our culture, and the concept has saved countless lives. But did you know the American version began right here 30 years ago? And by ‘right here’ we mean Massachusetts…It was born out of a tragedy…in November of 1985…a horrible crash…left WBZ-TV reporter Dennis Kauff barely clinging to life…A few days later Kauff died. ‘There wouldn’t have been a designated driver campaign were it not for the tragic death at the hands of a drunk driver. The death of Dennis Kauff,’ said Dr. Jay Winsten. After learning about Kauff’s death, Winsten…had an idea … Continue reading