eCigarette vaping and the new streams of influence in mass media ripe for a ‘renewed effort to enlist the entertainment industry’s help’

September-October 2019 — Harvard Magazine: “For tobacco companies, the young represent the next generation of smokers. Public-health advocates like Barry Bloom and Jay Winsten, on the other hand, know that attitudes shaped as early as elementary school will ultimately affect how many youngsters will die prematurely from smoking, the leading cause of preventable death in the United States…Now Bloom…together with Winsten…are raising the alarm over a disturbing confluence of new enticements to smoking that target the nation’s most vulnerable cohort. The latest contests are being waged in movies and video games, on social media, and even … Continue reading