Communities can use many strategies to make it easier for people to buy fresh, nutritious food close to home, school, and work. They can change zoning and give incentives to lure supermarkets and farmers’ markets to food deserts,” or encourage corner stores to stock fruits and vegetables. They can even create healthy food zones near schools to ban the fast-food restaurants that so often tempt students to skip school meals.
It remains to be seen how effective many of these strategies will be at encouraging healthy food choices, and in turn, reducing obesity rates. It’s true that in the U.S., for example, millions of people do not live within easy access of a supermarket, and that living in a food desert is associated in some studies with a higher risk of obesity. But some studies have not found a relationship between supermarket access and obesity, and there’s no guarantee that building supermarkets will improve people’s diets: While supermarkets do offer vegetables, fruits, and other healthful foods and drinks, they also sell sugary sodas, salty chips, and other junk food-and making it easier for people to buy these unhealthy foods certainly won’t turn around the obesity epidemic. That’s why supermarkets and food marketers need to be partners in obesity prevention, and come up with innovative ways to make healthy foods more appealing and more affordable. Other strategies to encourage consumption of healthy foods, such as taxing sugar-sweetened beverages and limiting food marketing to children, may have a greater impact on food choices.
Here is a summary of recommendations for improving the retail food environment in neighborhoods and communities, based on a review of expert guidance from the Centers for Disease Control and Prevention, the Institute of Medicine, the Robert Wood Johnson Foundation, the National Policy and Legal Analysis Network to Prevent Childhood Obesity, and others. For more detailed guidance on these recommendations and ideas for putting them into practice, explore the source list and the links to other resources.
- Tools for Increasing Supermarket Access:
- Public Health Law and Policy: Getting to Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighborhoods
- Robert Wood Johnson Foundation: Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity
Fast-Food Limits and Healthy Food Retailing
- Limit mobile vending of unhealthy foods through legislation or health department regulations (12)
- Limit mobile vending access to schools and recreation areas frequented by children (4,9,16,18)
- Provide permits/incentives to healthy mobile vending carts (7,10,21)
Farmers’ Markets and Community Gardens
Use zoning/land use policies to create new space for farmers markets (4,7,10,12,13,15,16)
Provide government subsidies or create public/private partnerships to develop new farmers markets (6,7,12,15)
Provide financial support for marketing of and transportation to farmers markets (4,7,10,15)
Encourage farmers markets to accept electronic benefits from food assistance programs (Special Supplemental Nutrition Program for Women, Infants, and Children Women, Infants, and Children (WIC) and Supplemental Nutrition Assistance Program (SNAP) (2,4,5,6,7,9,10,12,15)
Improving Food in the Neighborhood Source List
1. Blue Cross and Blue Shield Association. Federal Policy Recommendations for Combating Childhood Obesity. Chicago: Blue Cross and Blue Shield Association; 2010.
2. Centers for Disease Control and Prevention. The CDC Guide to Fruit & Vegetable Strategies to Increase Access, Availability, and Consumption. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention; 2010.
3. Khan LK, Sobush K, Keener D, et al. Recommended community strategies and measurements to prevent obesity in the United States. MMWR Recomm Rep. 2009;58:1-26.
4. Institute of Medicine. Local government actions to prevent childhood obesity. Washington, D.C.: National Academies Press; 2009.
5. Mulheron J, Vonasek K. Shaping a Healthier Generation: Successful state strategies to prevent childhood obesity. Washington, D.C.: National Governors’ Association; 2009.
6. Lee V, Mikkelsen L, Srikantharajah J, Cohen L. Promising Strategies for Creating Healthy Eating and Active Living Environments. Oakland: Prevention Institute; 2008.
7. Leadership for Health Communities. Action Strategies Toolkit: A Guide for local and state leaders working to create healthy communities and prevent childhood obesity. Washington, D.C.: Robert Wood Johnson Foundation; 2009.
8. Friedman R. Strategies to Prevent Overweight and Obesity. New Haven: Yale Rudd Center for Food Policy and Obesity; 2010.
9. U.S. Conference of Mayors. Mayors’ Guide to Fighting Childhood Obesity. Washington, D.C.: U.S. Conference of Mayors; 2009.
10. White House Task Force on Childhood Obesity. Solving the Problem of Childhood Obesity within a Generation: White House Task Force on Childhood Obesity Report to the President: White House Task Force on Childhood Obesity; 2010.
11. National Association of County and City Health Officials. Statement of Policy: Comprehensive Obesity Prevention; 2010.
12. American Academy of Pediatrics. Prevention and Treatment of Child Overweight and Obesity: Policy Opportunities Tool. 2010. Accessed October 4, 2010.
13. Levi J, Segal, LM, St. Laurent, R, Kohn, D. F as in Fat 2011: How Obesity Threatens America’s Future. Washington, D.C.: Trust for America’s Health/Robert Wood Johnson Foundation; 2011.
14. National Policy and Legal Analysis Network to Prevent Childhood Obesity. Model Local Obesity Prevention Resolution. 2010.
15. Leadership for Health Communities. Improving Access to Healthy Foods: A guide for policy-makers. Washington, D.C.: Robert Wood Johnson Foundation; 2007.
16. Frieden TR, Dietz W, Collins J. Reducing childhood obesity through policy change: acting now to prevent obesity. Health Aff (Millwood). 2010;29:357-63.
17. Center for Science in the Public Interest. Reducing Junk Food Marketing to Children: State and Local Policy Options for Advocates and Policy Makers. Washington, D.C.: Center for Science in the Public Interest; 2010.
18. National Policy and Legal Analysis Network to Prevent Childhood Obesity. Model Healthy Food Zone Ordinance. 2009. Accessed February 6, 2012.
19. Leadership for Health Communities RWJF. Improving Access to Healthy Foods: A guide for policy-makers. Washington, D.C.: Robert Wood Johnson Foundation; 2007.
20. National Policy and Legal Analysis Network to Prevent Childhood Obesity. Putting Health on the Menu: A Toolkit for Creating Healthy Restaurant Programs. 2012. Accessed February 6, 2012.
21. National Policy and Legal Analysis Network to Prevent Childhood Obesity. Model Ordinance: Produce Carts. 2010. Accessed February 6, 2012.