‘We’re trying to get the attention of people by not talking to them as the villain, but rather as the other guy’

September 2, 2016 — Associated Press: “Texting while driving in the U.S. is not just a dangerous habit, but also an infuriatingly widespread one….the consensus among police, safety advocates and drivers is that the problem is only getting worse….Surveys show that most drivers know the dangers of using their phones while driving but that many do it anyway. Jay Winsten, director of the Center for Health Communication at Harvard’s School of Public Health, is working on a major media campaign against distracted driving….In addition to warning drivers not to use their phones, the new campaign will promote defensive driving, urging motorists to watch out for distracted drivers. ‘We’re trying to get the attention of people by not talking to them as the villain, but rather as the other guy,’ Winsten said.”
Read the Associated Press article by Denise Lavoie