Center for Health Communication

Tag: Center for Health Communication

Developing Media Strategies That Save Lives

Media strategies can have a profound influence on the progress of social movements, and because of the perishable nature of news and trends, activists need to continuously update their messages and strategies. This is especially true in today’s environment, where the media marketplace is highly fragmented and the public’s attention span is measured in 140-character … Continue reading “Developing Media Strategies That Save Lives”

‘We wanted to find out why all efforts to date to tackle distracted driving have utterly failed’

April 5, 2017 — Associated Press: “[The] professor who introduced Americans to the concept of designated drivers to deter drunken driving is now taking on the deadly problem of motorists distracted by cellphones and other electronics. Jay Winsten is consulting with federal and Massachusetts officials to develop a new generation of public awareness messages. ‘We … Continue reading “‘We wanted to find out why all efforts to date to tackle distracted driving have utterly failed’”