Seeds for new book on behavioral economics planted at Pop Center

Roberto_BE book jacket_82x116Congratulations to Pop Center faculty member Ichiro Kawachi and former Harvard RWJF Health & Society program scholar Christina Roberto on the publication of their book Behavioral Economics and Public Health. This is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. Seed funding to plan the book was provided by the Pop Center in 2014.