Website Metrics and Reporting

Supported with Google Analytics 4 and Siteimprove

Google Analytics 4

On July 1st, 2023 Google Analytics Universal (GAU), our previous web analytics platform, was retired and replaced by Google Analytics 4 (GA4), a tool that is significantly different than the previous product.

The department of IT and the Office of Communications have worked together to create traffic reporting dashboards that make it easier for site editors to access and understand their site performance data.

Key features and benefits

Available to

How to get started

Sites that are high-traffic, actively updated, and compliant with our web maintenance policies are eligible for a custom dashboard.

Eligible site editors can request access on behalf of their team by filling out this form. For sites without custom dashboards, you may request that Communications and IT pull a report on your website traffic for a specific period of time.

Note: Anyone who wants access to the dashboard must first create a Google Account with your address. Instructions can be found in this wiki article.